As Design Director at Passionfruit, he contributed to 6 award-winning designs in the consumer branding area. Prior to that he had worked with different international design agencies such Brandimage HK, Landor HK, Futurebrand HK, Bluemarlin Australia, Cowan Australia and TM&N HK.
As an award-winning designer, Liem possesses over 20 years of brand design experience, providing strategically-driven creative solutions across a wide variety of international clients across industries and around the globe.
Liem’s Asian art background and design experience inspire his artistic creations, connected to the power of communication arts, infusing a western conceptual mindset with Asian painting techniques to create a unique East meets West style.
Since 2015, Liem has attempted to step in the area of fine arts. His artworks have received extensive acclaim. One of his outstanding series of animals in black & white, positive & negative with strong contrast, conveys the vital message of protection for endangered species and their natural habitats, the preservation of ecological balance, and calling attention to the devastating impact of deforestation.