Re-Introducing Bluethumb Art

In Bluethumb’s 12 years of operation, we’ve gone from a small startup with big dreams to the largest online art gallery in Australia. Over 6,000 artists have sold artwork through us, generating over $50 million in artist revenue. That being said, we thought it was about time for a brand refresh to better encapsulate who we are and what we do.

Introducing Bluethumb Art & Our Mission

We’re excited to introduce a new era, changing from “Bluethumb” to “Bluethumb Art,” a name that immediately communicates our sole focus: art. This change reflects our ongoing commitment to make art accessible to everyone, encapsulated in our new tagline, Art for Everyone.

Our New Logo

New logo "Bluethumb Art"

Bluethumb Art’s mission is to build the world’s largest online art marketplace, revolutionising how art is bought and sold. Our vision is a future where every artist is empowered to reach their full potential and art is in every home. We envision a world where artists and collectors think of the word ‘art’ and immediately associate it with Bluethumb Art.

Shop Bluethumb Founder's Picks

Join us as we continue to redefine the landscape of art, making it more accessible, inclusive, and integral to everyday life.

Our new tagline.

Bluethumb Artists at Gallery Opening
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5 Comments

  1. Eve Sellars says:

    Yes!! ART for EVERYONE!
    I love it!!

  2. Brita says:

    👏👏👏 beautiful rebranding to BlueThumb Art! I love the love heart too, awesome new vision!☘️❤️💞🙏👍

  3. Alisha King says:

    Love this! I’d love to have an easier way to buy international art and would be great to see our Australian artists dominate the world stage as the site transitions to be a home for art for every home. ❤️

  4. Toni Lucas says:

    I must be ahead of my time……! I’ve always called it Bluethumb Art!!😂 Art for everyone!! 🎉

  5. I would love to know the story behind the name “Bluethumb”.

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