We started out in 2012, with a mission to empower Australia’s artists and open up the world of original art to everyday collectors. We were very small, with no funding and the odds against us.
Everyone told us it was impossible. Established art galleries and those in the industry scoffed at the notion of buying art online, of treating all artists equally and allowing collectors to trust their own judgement. We thought it made sense and launched anyway.
But more than that we didn’t want Australia to have to wait until our artists made it into a national gallery, or worse, for artists to have to die to discover their stories (like so many in history).
And so Bluethumb was born.