As a photography based contemporary artist, Hoffrichter is a research led practitioner working in experimental installation and interdisciplinary media. Her work often inextricably involves the viewer as an active participant in order to challenge the dominant power dynamics of spectatorship and traces lineages which tangle our contemporary realities. Drawing on surrealist strategies and phenomenological philosophy, she renders the familiar unfamiliar, revealing new perspectives on landscapes, gestures, and rituals that structure everyday life. Symbolism drawn from natureâplants, phenomena, and recurring motifs of red as distress or protectionâanchors her exploration of the âunseenâ. Her projects navigate inner and outer worlds, from ânaturalâ to constructed environments, while considering the colonial legacies and cultural mythologies that frame them.
A sustained interrogation of identity, ethics, and power underpins her work. Collaborative projects explore dual perspectives, while Lacanâs theories of the gaze inform her approach to destabilising spectatorship. Many works âlook backâ at audiences, unsettling the one-way dynamics of viewing and questioning complicity embedded in acts of looking. Photography itself becomes a site of ethical inquiry: the politics of representation, responsibility, and image-making. Through research-led projects, Hoffrichter situates her practice within discourses of decolonisation, feminist critique, and environmental ethics, informed by writers such as Sara Ahmed, Susan Sontag, and Linda Tuhiwai Smith. Her works invite audiences to slow down, attend, and reorientâto reconsider what is within reach, what is excluded, and how our ways of seeing shape the worlds we collectively create.
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Her practice is highly experimental and often challenges the limitations of materials or technologies. While her practice is deeply influenced by the traditions of photography, her work extends into multimedia installations where specific objects hold significance in the work and often relies on the participation of a viewer.
Each work is hand crafted with time and care by the artist.