How to sell more art online
1. Why is it important to tell my story as an artist?
This doesn’t have to be fancy marketing. As Martin Stellar said in his post Tell Your Story, Sell More Art, people buy art because it makes their lives more interesting.
People buy from artists whose work that they like, but they need something to help them understand or connect with it. They may not have an academic or cultural context that helps them connect with your work.
Sometimes the gallery owner will do this on the artist’s behalf. If you don’t have a professional salesperson selling for you, then you need to be able to at least share with people what makes you and your art special.
Plus, telling your story online has the added benefit of being sharable. Whether it’s a blog post, a video or a social media post, these pieces of content add up to give people different ways to connect with you and to share that connection with their friends.
2. How do I get people to notice me online?
The first step is understanding who your ideal collectors are. Once you know who is likely to be interested in your art, you can then formulate a plan to get your art seen in front of them at the right times.
Make sure that your website or sales platform properly shows off your art in the best way. Nice large images that pop in the browser window. Make sure that your images, and the pages that they are sitting on, can be shared and easily found on social networking sites.
Be sure to give your images titles and descriptions on each page so that search engines can pick them up for images searches.
Finally, I’d suggest figuring out which websites and email newsletters your ideal collectors spend time on. Figure out ways to get your art seen on those websites and newsletters.
3. Do I need a marketing plan?
- Knowing where you target collectors hang out
- What kind of things they like online
- Create blog posts and newsletters showing collectors your art, a little background on it, and a little bit of the process – with some personality and fun.
- Setting up time each day or week to spend time on marketing and promoting your work to your ideal collectors and gallery owners.