Bluethumb Hits Tokyo with Qantas

Recently, Bluethumb was given the exciting opportunity to feature in the latest Qantas campaign. The campaign shows co-founder George Hartley using his frequent flyer points to travel to and from Japan in style, for Bluethumb’s first pop-up exhibition outside of Australia.

As the advertisement shows, the exhibition looked fantastic and went off without a hitch. In order to give people a sense of distinctively Australian art,  the majority of the pieces on show in the exhibition were by Indigenous artists – Jodie Herden, Gidabul Doobay, Brent Emerson and Angilyiya Mitchell. Campbell La-Pun also had a piece on show; Campbell works in both Australia and Japan, and was the perfect bridge between two cultures. All of the artworks arrived safely and soundly in their custom-built box, and looked amazing in the space.

When they weren’t hanging artworks or talking to the cameras, George and Julian (Bluethumb’s marketing director) were treated to fantastic Japanese hospitality. They both arrived on the ground well-rested from their flight and ready to get on with the show.

“Bluethumb’s involvement in the Qantas campaign provided a great opportunity to host our first popup exhibition outside of Australia,” says Julian. “The gallery crowd was very enthusiastic; it was the first time they’d seen Indigenous artworks in the flesh, so it was really exciting to introduce our Indigenous talent to a new audience. It was a whirlwind tour, though we still managed to squeeze in a few bowls of ramen – mandatory when visiting Japan.”

Take a look at some behind the scenes moments in the bonus video below. Thanks Qantas – what an incredible adventure!

Artist in a gallery.
Crowdfunding Basics for Artists


  1. Andrew Robertson says:

    Well done BlueThumb team.
    On on
    Best regards

  2. Kim Biggs says:

    Congrats Jodie”.. Soft use of colour medium.. Fantasic peace of work.

  3. Jodie Herden says:

    Thank you Bluethumb team for showcasing my work!

  4. Christine Nielsen says:

    How exciting? hard work does pay off the exsposer your work is going to receive. Well done Jodie so so proud of you???

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