The Resurgence of Illustration
So we all love art. Art is a visual expression of imagination, it tells stories and records history. Art allows us to remember the old and imagine the new. One particular type of art that has been used since cave man days to do this is illustration. Being a lover of art and emerging illustrator myself, I thought I’d write about the waves of high and low that is ‘Illustration in the Media’.
Illustration, photography, and graphic design in the media is used to tell stories, report news and advertise business. What separates illustration from photography and graphic design is its hand-made, organic, authentic feel. It captures and empowers human imagination in ways photography and science-y graphic design does not. A photo for example; tells a true story, it presents visual fact. An illustration of a photo may add a heightened level of subjective mood, actually express more.
Historically the employment of illustrators in the media boomed around the 1870’s in Europe and after World War 1 in America. Newspapers, mass-market magazines, and illustrated books became the dominant media of public consumption. Power to the brush and pencil! 🙂
Then BOOM… The age of the computer. It all happened very quickly. Instead of employing artists it became more efficient to graphically design advertisements on computers and digitally produce photos. Illustration was no longer modern enough and sadly rarely called upon. Personally, growing up my only memory of illustration in newspaper and magazines was the funny pages. Sigh.
But as trends happen, vintage comes back. Bless the Hipsters! Organic, authentic feel is again sought after. People are looking for hand-made goods, and they love supporting local artists. On trend magazines like ‘Frankie’ now employ illustrators to draw the models on their front covers. Businesses now employ illustrators to draw the products they advertise. Magazines may now employ illustrators to draw the person who is interviewed for an article. Perhaps in a world where any kid with an iPhone can take an interesting photograph and add a filter, illustrations have become something more unique.
This industry change is great news for us artists. We are now more attractive to employ commercially than a decade ago. It’s becoming evident that urban readers appreciate the extra care and effort that goes into the creation of a work of art. Personally when I pick up a Frankie and flick through the pages I love seeing all the little drawings, they make me smile. Have a look at the ad below. It’s a simple coffee advertisement… but its hand drawn. I don’t just see a cup of take away buzz. The hand drawn lines lead me to imagine a man sitting in a cozy little café sketching away his love of coffee, with a content smile on his face.
It’s so encouraging to see the media industry utilise artists again. Below are a couple more examples of art in the commercial world, enjoy.