Announcement: Bluethumb Digital Goes Climate Positive!

Yes, you heard that right – Bluethumb Digital is going climate positive with our first ever Genesis Drop! For our launch we’ve partnered with Trace, an Australian startup that helps climate-conscious individuals and businesses measure, reduce and offset their carbon footprint and track their impact over time. We’ve written about concerns with NFTs and their environmental impact in a previous post, and are excited to share our climate positive journey as we continue to invest in building technology and opportunities that improve the lives of Australian artists and Australia’s arts ecosystem.

Image of a koala hugging a tree and our checklist behind our commitment to climate action: reduce CO2 pollution, conserve biodiversity, plant trees and support UN sustainable development goals.

Our commitment to climate action, powered by trace.

Together with Trace, we’ll be working together to reduce CO2 pollution, conserve biodiversity and support UN sustainability goals.

Our Climate Positive Journey and Commitment

An estimated 1% of our sales will be invested into independently-verified carbon reduction projects aligned with the aims of the Paris Agreement and the UN Sustainable Development Goals, such as the Mount Sandy Conservation Project. Based in Australia, the region is the traditional land of the Ngarrindjeri people, who have looked after the region since ancient times and are now overseeing the revegetation of the native vegetation after a significant amount was cleared to make way for farmlands. The project follows the gold standard for carbon offsets, which you can read more about here.

We’ve committed to offsetting 30.8 tonnes of CO2 to date for all 92 of our artworks to be minted on the blockchain. We estimate this covers more than twice the total amount of average emissions which will be produced during transaction on Ethereum, or a total production of 11.5 tonnes of CO2 as estimated by DigiEconomist’s Ethereum Energy Consumption Index. We’ll be working together with Trace throughout the year and will continue to improve on measuring and reducing our carbon footprint.

For more information, you can check out our impact page here.

About Bluethumb Digital’s Genesis Drop

Our Genesis Drop is a curated collection of 92 1/1 artworks from 25 of the best digital artists in Australia, including Marble Mannequin, Tammy Kanat, ROBSON and more. Any Genesis artwork held will give the owner priority access to future collector pieces and other benefits across Bluethumb’s physical and digital offerings. Genesis is the inaugural collection for Bluethumb Digital: the new curated digital art offering from one of the most established online art marketplaces, Bluethumb. Our core mission is to empower Australia’s artists and demystify the world of NFTs, helping both artists and collectors crossover to the digital space.

Founded in Adelaide in 2012, Bluethumb represents more than 17,000 emerging and established artists from Australia and works with 25 of Australia’s most remote Aboriginal owned and operated not-for-profit Art Centres to give you access to more Australian artists and their art than anywhere else in the world.

Picture of nature and the trace logo, with the caption "we are leaving a positive trace".

With our partnership with Trace, we aim to work towards a climate positive future and leave a positive Trace in the world.

Thank you to everyone who signed up for the whitelist! Presale registration has now closed, but Genesis Drop is launching at 7 p.m. AEDT tonight. Those looking to find out more about timelines, future plans and more can read our previous blog here, or preview the full list of artworks on our new site.

10 Years of Bluethumb: Our Milestone Moments

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