Play Hard Ed. 1 of 10

Captured on 35mm film at Bondi Beach during the 2000s, this image freezes a moment of sun, motion, and youth. The players move like silhouettes against the sand — a memory of afternoons when time stretched long and the light felt endless. Reimagined with colour and pop-art vibrancy, the scene becomes both familiar and dreamlike — a celebration of rhythm, energy, and the freedom of summer.
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Bondi Pop is born from memory — a collision of nostalgia and energy.
Originally shot on 35mm film in 2009, the images sat untouched for years before being reimagined through bold colour and contrast. Each frame captures a flicker of time — youth, sunlight, and the effortless rhythm of Bondi before the world sped up.

The series draws on the pop sensibility of 1960s film and instant photography — vibrant tones layered over the raw grain of film. It’s both a love letter to the past and a reminder that even the most ordinary moments can outlast us.

Printed on fine art satin canvas with archival pigment inks, each work is professionally stretched and ready to hang. The texture of the canvas adds warmth and depth, allowing the colours to glow softly under natural light. Every artwork comes with a Certificate of Authenticity, ensuring its place as part of a limited edition of ten.

Designed to lift a space with colour and memory, these works bring a sense of summer calm — a pause between light and nostalgia, framed forever.

Each artwork is part of a limited edition of ten, supplied with a Certificate of Authenticity. Prices increase by 20% each edition sold, ensuring early collectors are rewarded for their support.

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"The vision, scale and aptitude of the show expressed narratives through a series of provocative and appropriated images that seemed familiar yet dangerous. The installation displayed again Claire’s inimitable view of the world.”
— Kon Gouriotis OAM, Editor, Artist Profile
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Freedom sits at the heart of my work — the freedom to look, to feel, and to question what’s real and what’s constructed. Every image becomes a negotiation between truth and illusion, power and play, self and story.

Working with film in darkrooms since the age of fourteen taught me to slow down — to let the light speak before I do. That respect for process continues to guide me, even as I move between analogue and digital worlds. Influences such as Tracey Moffatt, Robert Mapplethorpe, Andy Warhol, and Barbara Kruger have shaped how I navigate the theatre of image-making — and the freedoms hidden within it.

From Cowboys to Bondi Pop and Hollywood, my work explores how desire, fame, and fantasy blur the lines between who we are and who we pretend to be. Alongside this, my years working in remote communities and with Indigenous Nations have deepened my understanding of storytelling, belonging, and the responsibilities that come with representing culture. That dialogue — between freedom and accountability, image and truth — sits at the core of everything I make.

My installation He Was Always Watching, She Never Knew, presented on Cockatoo Island in Sydney, was produced and project managed by me.

“I make pictures as a way of navigating life. The colours, the lines, and the light intermingle to form a single pattern — different every time, no matter what. Just before I make a picture, I feel this strong energy force. It takes over. In that moment, I feel real, I feel honest… and I feel alive.” — Claire Letitia Reynolds