Marketing 101 explores this decade’s newest brand rivalry - Pfizer v Astra Zenica. It’s remarkable how little the average person knew about either of these two biotechs only 18 months ago.
It’s also pretty clear that both brands need a bit of a branding makeover here in Australia given how slow their uptake has been. Vaccine hesitancy isn’t an especially new thing, but how has our vaccine rollout been so poorly received compared to the rest of the world?
Stay safe, get vaccinated.
