From little things big things grow
Bluethumb artist Miranda Lloyd turns paintings into Channel 7 show sponsorship.
Miranda Lloyd knows thinking outside the canvas can take you places. This week she found herself involved in singer and media personality Ricki-Lee’s new Channel 7 reality show, Life Changing Adventures.
She isn’t a contestant but is one of the show’s sponsors, something she had never dreamed of. How she managed to secure this deal was some great self-promotion and a whole lot of luck.
‘This came about around Christmas when I was running a competition to win one of my paintings. The winner, Amanda Stewart, has been following my art on Facebook and just so happens to be a contestant on this show. She then approached me about donating a painting so I donated two to the value of the sponsorship and they were auctioned off.’
The sponsorship means Miranda’s company logo is on Amanda’s shirt, on the show’s social media and website and will appear in the credits. Not bad exposure considering she thought she was donating to charity. ‘It’s funny as I just gave two painting for Amanda’s chosen charity not knowing how big this was going to be.’
Miranda is no stranger to donating her art to good causes. A piece she did for Surf Life Saving SA was auctioned off for $1200 and she gave them the rights to reproduce it for their marketing materials including merchandise, clothing and prints at no cost.
Check out for her top eight tips for making it in the art world today on leading women’s business publication, Women’s Agenda.