How to Sell Your Artwork Framed
Increasingly our collectors have been requesting that their new prints and works on paper arrive in a frame. We also have data evidence which shows ‘ready to hang’ is a key attribute to making a sale. It makes sense – after all, there’s no better feeling than pulling your brand new artwork out of the box and hanging it straight on the wall. Quite a few of you have already been selling framed artworks successfully and let’s be honest, it is working well (and insurance claims haven’t risen). So we’re changing our policy on frames and now encourage you to give collectors that fresh-out-of-the-box feeling. In the meantime here are a few things to consider when selling your work framed.
Why Sell your Artwork Framed?
The prospect of being able to hang an artwork straight away, rather than having to set time aside to have it framed, can be very attractive to any potential collectors. Commercial buyers such as interior designers particularly value a smooth and easy purchase. If framing your work requires significant time, be sure to account for this in the cost of the work so that you’re not out of pocket.
Our lives are getting more and more busy, so it’s not surprising that the prospect of an artwork arriving already framed can be very attractive.
Types of Frames
When it comes to framing your work, there are a few options you can explore other than the traditional glass-fronted frame. Firstly, you can use a perspex or acrylic frame. These are lighter weight than glass, and also less fragile. Bluethumb artist George Hall started using perspex to frame his works some time ago, and hasn’t looked back since.
“It would take me an hour and a half to pack one artwork when I used to use glass,” says George. “Then I found out about perspex from my framer.”
The only things to be careful of when using perspex, says George, is that it can scratch quite easily and can also become slightly warped. He advises artists to be very careful during the framing and packing processes to avoid scratching as much as possible, and also to purchase the slightly thicker, better quality perspex to avoid any warping of the frame or browning of the piece underneath.
When purchasing the frames, George suggests that artists buy in bulk at wholesale prices, and stick to one colour for all of their pieces.
Some of George’s pieces, framed in perspex.
Another alternative is to frame your work without any cover at all. At our art prize, for example, Uruna Tjina, Hubert Pareroultja‘s watercolour work was framed in a simple wooden frame without any glass. The result was beautiful and allowed the viewer to see the texture and details of the piece more clearly than if it had been covered by glass.
For works on canvas, tray frames are also a great option. They aren’t too fragile to ship, and can really finish off the look of a canvas work.
Look how fantastic the piece looked in its frame!
First and foremost, please note that we cannot insure artworks in glass-fronted frames. Believe us, we’re just as dismayed about this as you are, and would hate to see anything happen to your beautiful works of art!
So we’ll leave this to your discretion, as we can’t insure your art in transit. However, so long as you take necessary care in packaging your work, even a glass-fronted frame should arrive at its destination safe and sound. In addition to several layers of bubble wrap, we advise that you place something structural, like thick foam or even plywood, in front of the glass and in the corners of the packing box in order to protect it from sharp objects and absorb any incidental shocks.
With a bit of extra help, our Bluethumb boxes are the perfect way to ship your artwork, framed or not.
Listing Framed Artworks
There’s a few things to take into account when listing framed artworks. First, make sure that both the dimensions and the price are inclusive of the frame. Second, in the description, make sure to clarify the dimensions of the work unframed. Also make note of the hanging system on the frame – is it D-rings? A wire? If possible, include a picture.
Also, there’s no need to purchase the frame prior to selling your work – to avoid unnecessary cost you can simply wait until your sale goes through to purchase the frame. Just make sure you make a note in the description of how long it will take to frame, so that collectors realise that there will be a short delay in receiving their work.
Try to show a picture of the frame in your listing – someone might get a shock if their artwork turns up in something gold and ornate.
If you’d like further advising on framing your artwork, just get in touch via [email protected]. We’re happy to help!
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