Bluethumb Introduces Framing!
Fun fact: Back in 15th century Europe, only churches and the wealthiest of wealthy would need to have frames commissioned. Sometime in the 19th century, with the invention of photography, they became a regular feature of more households. Now, fast forward to today, and framing an artwork isn’t just a status symbol or a fancy extra – they’re the finishing touch to a piece, both protecting and integrating an artwork into a space.
Most of us see framing an artwork as an unspoken obligation that means extra time, money, effort and patience. We want you to know, we’ve been there. This week, Bluethumb launches the answer to everyone’s prayers: framing options directly via our website. Hallelujah!
How Bluethumb Framing Works
Bluethumb has recently teamed up with established framing partners across Australia. These partners have been chosen by their expertise and their status as a VIP framing service. For the past month, our framing service has been available on a selection of canvas paintings. Soon, we’ll see prints, photographs, and works on paper also have framing as an easy add-to-cart option!
On each artwork listing, you’ll see three different types of custom-made Tassie oak frames, available in natural timber, white and black. Each frame is made to order and then hand-delivered where possible by our framing partners at a time suited to you. Now the only question left is, which colour? Well, we’re here to help you with that, too.
How to Choose the Frame for Your Artwork
Now that the hard lug of finding a framing service is solved, choosing the right frame really comes down to two things: the art it’s framing, and the wall you’ll be hanging the piece on. “If you really want the artwork to stand out, choose a contrasting colour to the wall,” Our Interiors guru Alexandra Stavrou adds. “The best matches are frames that pick up on an accent of colour in the artwork and the decor it’s situated amongst.” Read on for further tips and to see some of our favourite artworks recently framed!
The Black Frame
A black frame will highlight the darker features in your artwork and act as a contrast to lighter tones. It’s best to use a piece that shows both highlights and shadows with a black frame to keep a sense of balance. Below is a recent commissioned piece that shows just how to work a black frame to the fullest!
The White Frame
Similar to black, white frames generate an equally tonal vibe. The darkness in an artwork becomes accentuated, and subtly blend light tones into the background. Black and white photography particularly suits these light frames, as do artworks that are simple in subject or perhaps use a strong sense of line. A lighter frame is best for simple or casual pieces, whereas darker frames hold up well against formal, more traditional styles.
The Oak Frame
From our first trials of framing, this natural timber might just be our most popular! And it’s easy to see why: versatile, easy-going and subtle, an oak frame ties nicely to light coloured walls and art of all styles. With landscapes and seascapes being such sought out subject matter, oak pairs beautifully with vistas, nature and still life. If you’re looking to integrate a bright and bold piece, oak is great for that, too.
So before you start making that trip to K-Mart, consider a frame that will help you make your wall art a show piece. If you’re using our framing service, we’d love to see these fitted up. Share your new #mybluethumbart on Instagram to win! Every month we’ll award our favourite collector photo on Instagram with a $500 art voucher.