We Hit an Important Milestone, and the Reaction Blew Us Away

2017 is off to a cracking start for us at bluethumb. We moved into our shiny new bluethumb HQ in Melbourne, we’ve grown the team to 12, and each month our artists set records for the amount of art they’re selling through us. But the big news is we finally hit 10,000 fans on Instagram!

It’s lovely to have so many artists, collectors and friends following the art we’re putting up there, so we posted this little celebratory pic:


I was floored by the reaction. The amount of heartfelt positivity in the comments that our followers shared with us blew me away: dozens of real comments from people who care as much as we do.

I’m so proud of what the bluethumb team and our bluethumb artists have built so far.  We still have a long way to go, but it’s things like this that reaffirm the vision we have to be Australia’s art marketplace, and our mission to get art from artists’ studios onto collectors’ walls.

bluethumb HQ - our new office in Collingwood

Our new shiny office even has a sign – we’re so grown up!

A Long Way from ‘SoundCloud for Art’.

When we were first building out bluethumb, we couldn’t understand why it didn’t already exist.  Music, publishing, craft, photography all had great creative marketplaces. Art didn’t.

As a, ahem, semi-serious musician, I was in love with Soundcloud. It felt like it was built for creators. Technology built for artists to get their music to their fans. It felt like they were technology people who really understood musicians.  The first few years of building out bluethumb, every product decision reverted back to my experience of SoundCloud. It made it easy to design and build our platform, I could always revert back to this simple model:

Better Technology to solve Artists’ Problems.

As our community of artists and collectors has grown over the years, we’ve evolved in what we’ve built, but that guiding ethos has remained. So to go from a tiny art platform six years ago to one that receives such a fantastic response to a milestone makes us very happy. It feels like our wins are shared by our artists and collectors.

(A Lot) More to Come.

We have a bunch of exciting news to announce in the coming weeks, so watch this space…

And don’t forget to follow us on Instagram!

– George
Co-founder, bluethumb

Video: Catching Up with Freya at The Melbourne Flower Show

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