It's on everyone's lips, from Taylor Swift to interiors influencers. But what is cottagecore? Emerging from social media, this lifestyle and aesthetic yearns to get back to simpler times and embrace an unplugged country cottage way of living. Get in touch with your inner gardener, baker or needlepoint crafter and you'll be well on your way to following it's core ethos. Aesthetically, it's a bit like taking a trip to Grandma's place, celebrating fine lace doilies, warm knitted cardigans, muted colours and, of course, florals everywhere!

Megan is the Content & Creative Manager at Bluethumb, working across our social media, digital marketing and creative production.


Melbourne born and bred, her days at Bluethumb are filled with many coffees, cuddles from the resident canine companions and of course, constantly adding to her burgeoning art collection.