It's on everyone's lips, from Taylor Swift to interiors influencers. But what is cottagecore? Emerging from social media, this lifestyle and aesthetic yearns to get back to simpler times and embrace an unplugged country cottage way of living. Get in touch with your inner gardener, baker or needlepoint crafter and you'll be well on your way to following it's core ethos. Aesthetically, it's a bit like taking a trip to Grandma's place, celebrating fine lace doilies, warm knitted cardigans, muted colours and, of course, florals everywhere!

Megan is Bluethumb's Content Coordinator and handles all things photography related. The voice behind Bluethumb's social media and blogs, she is a core part of the curatorial team and leads the weekly newsletters. She holds photography dear to her heart, with a background as a freelance photographer herself.


Melbourne born and bred, her days at Bluethumb are filled with many coffees, cuddles from the resident canine companions and of course, spending more $ than is sensible on stunning art.